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Featured items

Highlights

Unique design

All pins are designed and created by Serious About
Quality materials

Each accessory comes with its own story

Do not use at temperatures below 32°F. The recommended temperature is 41°F and above. After a long time in the cold, allow it to reach room temperature before use in order to avoid any deformation of the product.
A gift

that doesn't need wrapping paper

Flower

DNA

Fingerprint

Dialog
  • Person wearing a red sweater pulled over their head with enamel pins attached, standing against a blue background.

  • Serious About

    Each pin or accessory is your way to tell your story without saying a word

  • 1

    Bold designs. Loud messages. Always unapologetic

    Shop All
  • Hand holding two rainbow enamel pins, one DNA-shaped and one spiral design, against a neutral background.
  • 2

    Pride Collection

    Shop Now
    Candy-shaped enamel pin with rainbow stripes and black outline, displayed on a light gray background.
  • Person with curly black hair sitting on a couch wearing a dark shirt covered in colorful enamel pins.
    3

    No cheesy ads, just your authentic style

    Shop All

New arrivals

Pins With Secret 😜

Thanks to the brand name on the front of each redesigned pin and the trademark on the back, we have put a stop to copying.

Featured collections

Christmas Christmas

Keychains in the shape of a bitten piece of bread

Pins with secret Pins with secret

tooth

Pins Pins

A sleeve with many pins
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Close-up of a white sock featuring rainbow designs and small decorative enamel pins on a blue backdrop.

Pride Collection

Show your Pride with our sizzling hot enamel pin from our exclusive Pride Collection! With its vibrant colors and bold design, this pin is the ultimate statement of love and inclusivity.

Discover​
Naughty Santa’s Truck

By Serious About

Naughty Santa’s Truck

$19.99
Gingerbread Man
Gingerbread Man
Sale

By Serious About

Gingerbread Man

$9.99
$12.50
Breaking Newspaper
Breaking Newspaper
Sale

By Serious About

Breaking Newspaper

$9.99
$11.00
Candy-shaped enamel pin with rainbow stripes and black outline, displayed on a light gray background.
Pride DNA Pin
Sale

By Serious About

Pride DNA Pin

$9.99
$11.00
Out of The Closet
Out of The Closet
Sale

By Serious About

Out of The Closet

$9.99
$11.00
Queer Fingerprint Pin
Queer Fingerprint Pin
Sale

By Serious About

Queer Fingerprint Pin

$9.99
$11.00
Pride Flower Pin
Pride Flower Pin
Sale

By Serious About

Pride Flower Pin

$9.99
$11.00
Pride Cloud Pin
Pride Cloud Pin
Sale

By Serious About

Pride Cloud Pin

$9.99
$11.00
Gingerbread Man
Gingerbread Man
Sale

By Serious About

Gingerbread Man

$9.99
$12.50
Breaking Newspaper
Breaking Newspaper
Sale

By Serious About

Breaking Newspaper

$9.99
$11.00
Tooth Fairy
Tooth Fairy
Sale

By Serious About

Tooth Fairy

$19.99
$30.00
Candy-shaped enamel pin with rainbow stripes and black outline, displayed on a light gray background.
Pride DNA Pin
Sale

By Serious About

Pride DNA Pin

$9.99
$11.00
Out of The Closet
Out of The Closet
Sale

By Serious About

Out of The Closet

$9.99
$11.00
Queer Fingerprint Pin
Queer Fingerprint Pin
Sale

By Serious About

Queer Fingerprint Pin

$9.99
$11.00
Pride Flower Pin
Pride Flower Pin
Sale

By Serious About

Pride Flower Pin

$9.99
$11.00
Pride Cloud Pin
Pride Cloud Pin
Sale

By Serious About

Pride Cloud Pin

$9.99
$11.00

Our Clients Say

  • These pins from Serious About are absolutely fantastic.

    Great quality, unique designs, and the packaging is a delight to open. Highly recommended!

    Mitchell Anderson

  • Awesome Pins!

    Serious About pins are a must-have accessory for any pin collector or enthusiast. The attention to detail and the variety of designs are impressive. I can't get enough of them!

    Ethan Reynolds

  • Unique and Stylish

    Serious About pins add a unique and stylish touch to any outfit. The individuality of each design makes them stand out, and the packaging is a fun surprise. Love these pins!

    Olivia Parker

  • These pins from Serious About are absolutely fantastic.

    Great quality, unique designs, and the packaging is a delight to open. Highly recommended!

    Mitchell Anderson

  •
1 4

Out of The Closet

Soft enamel out of the closet folding pin

$9.99
$11.00
Sale
Shipping calculated at checkout.

Usage

Collapsible tab content

Do not use at temperatures below 32°F. The recommended temperature is 41°F and above. After a long time in the cold, allow it to reach room temperature before use in order to avoid any deformation of the product.
More details

Christmas

Unicorn secret moving enamel pin

With Secret

Pride

Corporate Collaborations

See the difference

Well, this is incomparable!

After 😎
Before 😭

Serious

Sale

We've crafted packaging with meaning. For each pin collection, the brand's team creates an illustrated background that goes into a bag filled with colorful glitter.

Serious Blog

View all

Choose Your Destiny

Your decision will change absolutely everything. Think carefully before clicking!

Useful Info

All orders are processed within 3 business days. 

Shipping charges for your order will be calculated and displayed at checkout.

Free shipping for orders of $50.00 and up.

Each Nipple Dimple is packed in a beautiful box with a unique illustration.

Do not use at temperatures below 32°F. The recommended temperature is 41°F and above. After a long time in the cold, allow it to reach room temperature before use in order to avoid any deformation of the product.

Who we are

Packed in a beautiful box

Free shipping for orders from $50

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Each pin or accessory is your way to tell your story without saying a word

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